Diablo 4 May Be Blizzard’s Best-Selling Game Ever — LinkedIn Bio Sparks Buzz
Diablo 4 could now hold the title of Blizzard’s best-selling game of all time, according to a LinkedIn bio spotted on the profile of a Blizzard/Activision Blizzard staff member — a claim that has drawn attention after years of strong performance from the action RPG.
The LinkedIn profile in question belongs to Lauren Ashling Hill, a communications lead for Activision Blizzard in Northern Europe. In the bio, she describes Diablo 4 as the “best selling Blizzard game of all time,” suggesting that the title has surpassed other major franchises in cumulative unit sales or revenue.
This potential milestone builds on Diablo 4’s previously public successes: the game has already been confirmed as Blizzard’s fastest-selling title at launch in company history, earning over $666 million in sales in its first five days upon release in June 2023 — a record performance that outpaced previous Blizzard launches.
Sales Claims vs. Official Figures
It’s worth noting that Blizzard has not officially confirmed Diablo 4 as the best-selling game ever for the company — the claim is based on the employee’s LinkedIn wording rather than a corporate sales announcement.
Official Blizzard data has confirmed Diablo 4 as the fastest-selling game of all time for the studio, which is a slightly different metric focused on launch period velocity rather than total lifetime sales.
Additionally, older LinkedIn posts from other Blizzard staff have suggested the game generated over $1 billion in lifetime revenue, including substantial earnings from microtransactions, which further underscores its financial success even if precise unit figures aren’t publicly disclosed.
Continued Growth With Expansions
Diablo 4 continues to evolve long after its initial launch, with major content updates and expansions like Vessel of Hatred already released and Lord of Hatred scheduled to arrive in early 2026. These expansions help keep players engaged and contribute to ongoing sales and player investment.
Fans of the ARPG genre have had mixed reactions to Diablo 4 over time, with early criticism of endgame systems eventually giving way to praise for improvements made through seasons and post-launch support. However, the game’s commercial performance remains a significant talking point.