Netflix has announced another wave of price hikes across its various membership tiers, including increasing the Premium subscription to $25 per month, among other things, but, at least for the time being, most European countries will miss out. affected by the charges.
The news comes as Netflix celebrates its biggest quarterly subscriber growth ever, with 19 million new customers joining the streaming service in its latest fourth quarter, something it attributes to a mix of live sports and original programming, including the second season of Squid game. , which has already accumulated more than 165.7 million views.
Amid all this, Netflix says it expects to generate higher-than-expected revenue in 2025, and that, in part, will be driven by a new round of price increases. These are specifically aimed at the US, Canada, Portugal and Argentina and will come into effect today.
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“As we continue to invest in programming and bring more value to our members,” the streaming service wrote in its message to shareholders, “we will occasionally ask our members to pay a little more so we can reinvest and make Netflix even better. “. “.
To that end, prices are increasing on “most” plans. Netflix’s ad-supported tier is increasing from $6.99 to $7.99 per month, while its standard ad-free subscription is increasing from $15.49 to $17.99 per month. And as for the streaming service’s premium tier, currently the only way to watch its content in 4K, it will increase from $22.99 to $24.99 per month.
For now, there’s no word on price increases beyond the four currently announced countries, but based on Netflix’s past behavior, there’s a good chance it won’t be long before they come into effect in additional territories as well.