Nintendo Switch 2 Sold 4.4 million Units in the US in 2025 — Becomes Fastest‑Selling Console in US History
The Nintendo Switch 2 shattered sales records in 2025, selling 4.4 million units in the United States and cementing its place as the fastest‑selling video game console in US history, according to recent market data from research firm Circana.
The milestone highlights the massive consumer demand for Nintendo’s hybrid console less than a full year after its launch in June 2025, outperforming previous console launches by a significant margin and dominating both unit and dollar sales in the US hardware market last year.
Record‑Breaking Sales Performance
Despite a crowded gaming landscape with strong competition from Sony’s PlayStation 5 and Microsoft’s Xbox Series X|S, the Switch 2 stood out in the US market throughout 2025:
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4.4 million units sold in the US in 2025 — the highest total for any console in a single year in US history.
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Switch 2 led hardware sales both in units and dollars in December 2025, underscoring its continued popularity throughout the year.
Circana’s data shows that the Switch 2’s adoption rate far exceeded that of its predecessor and rivals, with consumers gravitating toward its hybrid design, first‑party game library, and strong holiday‑season performance.
2025 Top 20 Best-Selling Premium Games – U.S. (Dollar Sales, Physical and Digital from digital data sharing publishers, excludes add-on content)
— Mat Piscatella (@matpiscatella.bsky.social) January 22, 2026 at 8:00 PM
How It Compares to Other Systems
The Switch 2’s US performance eclipsed the original Nintendo Switch’s early sales pace and outpaced historical benchmarks set by other major consoles. Circana’s analysis suggests that Switch 2 sales through 2025 were:
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Ahead of the original Switch’s sales at the same point in its lifecycle, despite strong PS5 competition.
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Significantly higher than early PlayStation 4 sales, which previously held many US sales records. Data from earlier in 2025 showed the Switch 2 quickly surpassed PS4 domestic unit numbers within the first months after launch.
This historic pace helped drive overall video game hardware spending higher in the US in 2025, contributing to broader industry growth.
What’s Driving the Momentum
Several factors contributed to the Switch 2’s strong performance:
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Hybrid design and portability, appealing to a wide range of players.
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A robust launch lineup of first‑party titles and bundles, such as Mario Kart World, which independently sold millions of copies worldwide.
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Strong brand loyalty and cross‑generational appeal that keeps Nintendo at the forefront of the US gaming market.
Industry analysts have noted that even after its initial launch window, the Switch 2 continued to maintain strong sales momentum through sustained demand and holiday buying trends.