Microsoft’s Phil Spencer revealed more details about Xbox’s changing brand identity, with the intention of making its first-party titles available on multiple platforms.
In an interview with indie games journalist Destin Legarie (via Eurogamer), Spencer said Xbox is moving away from first-party titles like Starfield and Indiana Jones with a “window of exclusivity.”
“There’s no reason for me to put a ring fence on any game and say this game isn’t going to go to a place where it would find players, where it would be commercially successful for us,” Spencer said. “Our strategy is to allow our games to be available.”
“game Pass is an important component of playing games on our platform, but to keep games off other platforms? That’s not a path for us; that doesn’t work for us.”
He explained that Microsoft wants Xbox to be the platform that allows “the world’s biggest games” to be available in “multiple places.”
“We think that’s what makes us unique,” he said. “Most other platforms are single platforms on a single device, whether it’s PC, mobile or console. And we want Xbox to be a platform that enables creators across any screen people want to play on.”
When asked if this would cause Xbox’s brand identity to evolve, Spencer said it is always changing and adapting to the industry.
“It’s about making sure that your library of games that you own on Xbox can be played in multiple places, so I would say it’s an evolution of our identity. But I think it’s an identity that the industry needs.
“When you think about where this industry is now and you see the challenges, the business challenges that are available to many companies, I think making gaming more accessible to more people needs to be front and center for us as an industry.”
In another interview with Gamertag Radio, Spencer also confirmed that Microsoft plans to support the Nintendo Switch 2 with ports from Xbox Games.
“I really want to support [Nintendo] “With the games we have,” he said. ” They are a really important part of this industry.”
Last February, Microsoft announced that it would bring four games to other consoles as a step in its cross-platform strategy.
“We didn’t hurt Xbox and we can grow our business using what other platforms have to help us with that,” Spencer said. “Looking ahead, I think there’s an interesting story for us introducing Xbox franchises to gamers on other platforms to get them more interested in Xbox. We think there’s good brand value for Xbox there.”
game“>Source link