Pokémon to Debut Special 30th Anniversary Video During Super Bowl LX
The Pokémon Company has announced it will premiere a special video during Super Bowl LX as part of the franchise’s 30th anniversary celebrations. The annual NFL championship game — one of the world’s most-watched sporting events — takes place on February 8, 2026, and Pokémon’s appearance highlights just how big this milestone year is for the beloved brand.
In the teaser shared by The Pokémon Company, the lovable Pokémon Jigglypuff is shown backstage in a green room before the screen cuts to the official Pokémon 30th anniversary logo and the date February 8 — confirming that something memorable is planned for the broadcast. Details on exactly when the video will air during the Super Bowl broadcast haven’t been revealed yet, though fans speculate it could appear in one of the coveted commercial slots or game-break moments.
This special video is part of a yearlong anniversary campaign that includes a range of celebrations spanning games, merchandise, theme park experiences, and more. Fans have already seen teaser content and anniversary logos, and this Super Bowl reveal adds a high-profile moment stimulating global attention.
Pokémon’s inclusion in Super Bowl LX underscores the franchise’s cultural impact over the past three decades — from its debut in 1996 with Pokémon Red and Green in Japan, to becoming a worldwide entertainment phenomenon across games, TV, TCG, movies, merchandise, and more.