Gamescom Latam 2025 Attendance Record hits 130,000 visitors, solidifying São Paulo event as a major force in global gaming.
Gamescom Latam 2025 has made history. The annual gaming extravaganza in São Paulo, Brazil, shattered its own attendance records, drawing in over 130,000 visitors from April 30 to May 4 — a remarkable 30% growth from last year’s inaugural outing. It’s clear now: Gamescom Latam isn’t just a regional festival; it’s a global force.
This success story didn’t happen overnight. Born from a powerful partnership between Gamescom and the BIG Festival, the Latin American edition has matured quickly, blending the energy of local developers with the prestige of international publishers.
Bigger Venue, Bigger Impact
This year’s move to the Anhembi District gave the event room to breathe — and to expand. With sprawling booths, packed auditoriums, and buzzing demo areas, the new venue helped accommodate the over 400 playable games, and welcome over 3,000 industry professionals from across the globe.
From Roblox to Nintendo, Supercell to Sega, the lineup of exhibitors was a who’s who of gaming royalty. Notably, developers and publishers seized the opportunity to debut new content, collect feedback, and engage directly with the LATAM player base.
Industry Titans, Indie Darlings, and 10 Million Online Viewers
Gamescom Latam wasn’t just about the show floor. It became a platform for ideas, innovation, and inspiration.
Among the headliners were:
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Bo Andersson (Former Starbreeze CEO)
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Henk Rogers (Co-Founder of Tetris Company)
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Shuhei Yoshida (PlayStation’s indie champion)
Their sessions explored the future of gaming, the role of indies in shaping the industry, and the growing impact of Latin American markets.
The event also welcomed over 300 journalists and 2,000 influencers, whose content reached 10 million online users, creating waves far beyond São Paulo.
Gustavo Steinberg, CEO of Gamescom Latam, perfectly summed up the moment:
“The numbers were above expectations, and broken records not only consolidate the great relevance of the event for the entire region, but also show companies around the world that this market is consolidated, competitive and is full of a great passion and high-quality professionals.”
Latin America’s gaming industry has long been underestimated. But now, backed by hard data and soaring interest, it’s carving a prominent seat at the global table.
Good news for fans already hungry for more: Gamescom Latam will return to São Paulo from April 29 to May 3, 2026. With another year to prepare and an even stronger reputation, it’s safe to say the next event will aim even higher.
The Gamescom Latam 2025 Attendance Record isn’t just a number — it’s a signal. Latin America is not just consuming games; it’s creating them, celebrating them, and showcasing them on a stage that now rivals any other in the world.
From developers to fans, influencers to executives, everyone who attended left with a clear message: LATAM gaming is here to stay — and it’s only getting started.
