A video game industry analyst has said that there is “hope” in the gaming industry that GTA 6 could cost up to $100 so that other companies can also increase their default prices.
Epyllion’s Matthew Ball has released his State of gaming 2025 report, which reflects on how the gaming industry could change in the coming year. A big focus of the report is Grand Theft Auto 6, which will undoubtedly be the biggest video game release of the year, should it make it to its planned 2025 release date.
According to the report, there are “hopes” within the video game industry that publisher Take-Two will take advantage of the unprecedented enthusiasm around GTA 6 to increase the game‘s default price to $100.
It is believed that if Take-Two took this step with GTA 6, a game that will sell incredibly well regardless of price, then others could follow suit and potentially help recoup rising development costs.
GTA publisher Take-Two was one of the first to increase the price of games from $60 to $70 in 2020, using the transition to the next generation of consoles as an excuse. While GTA 6 is likely to launch with a $100 version as part of a line of several special editions, the boxed game is currently expected to cost $70.
gaming budgets have skyrocketed in recent years, as have fan expectations for how much content goes into a game. However, in response to this, video game prices have remained largely stagnant, aside from a $10 increase every decade or so.
To compensate for this, game creators have started offering incentives that they can produce at no additional cost, but still charge for them. For example, many big games now offer an early access window of a few days to those willing to purchase the most expensive version of a game.
