Despite the speculation, Nintendo could consider an increase in Switch 2 prices after the announcement of last week of important commercial rates of the United States, an analysis company told Eurogamer that it expects the company to stay with its launch point of $ 450 previously announced in the USA. UU., As predicts that Switch 2 will become the fastest console of the sale.
Last week he saw Nintendo make the unprecedented decision to delay 2 orders in the United States only a few hours after announcing them, saying that he was doing it “to evaluate the potential impact of rates and the evolutionary conditions of the market.” More recently, the head of Nintendo of America, Doug Bowser, has admitted that although the previous commercial tariffs of the Trump administration were not a factor to determine the price of Switch 2, the last wave of tariffs, which have very affected countries where much of the manufacture of Nintendo focuses, creates a “challenge” and it is “something” something ” [the company is] I will have to address. ”
Some have speculated that Nintendo could respond by increasing the price of switch 2 in the US. However, analyst David Cole, founder of the Marketing and Research firm of the DFC Intelligence Games industry, told Eurogamer that his signature sees a change in the price as unlikely in the launch. “We hope that Nintendo will stay with the price of $ 450,” Cole told Eurogamer, “and we believe that the price was achieved with the threat of tariffs that are already coming.”
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However, in its initial Switch 2 guide, DFC also suggests that US commercial tariffs, which include a 24 percent tax in Japanese products, could lead to an increase in the price of 20 percent for the console in the next two years. As such, it has dropped its initial world prognosis of 2025 worldwide for switch 2 of 17 Ma 15 m units sold. “If prices increase substantially due to tariffs,” he says, “a significant portion of possible buyers is likely to stop a purchase until prices fall.”
Cole tells the reviewed forecast factors of Eurogamer DFC both in a possible price increase and in “the possibility that there may be a supply problem if Nintendo chooses to limit production initially” due to tariffs. “Nintendo is very conservative,” he adds, “and they don’t like to run big risks to have a surplus inventory. Therefore, they can take a little waiting and see an approach given some of the current unknowns.”
Despite the reviewed sales forecast of DFC, the firm indicates that they change 15 million units in 2025 would still turn Switch 2 into the “best selling games console to date, surpassing its predecessor.” And looking later, he believes that “the upper limit for hardware sales … is huge,” and adds: “Like mature switch 2, it has the ability to capture an even greater participation than the original switch.”
“With its expanded appeal and its focus on capturing new consumption segments,” writes the firm, “will probably redefine what constitutes the main audience of Nintendo. Historically seen as a niche or an independent ecosystem, Nintendo is now ready to compromise more directly to the most broad competitive landscape dominated by Sony and Microsof Demography and game genres.”
Switch 2 is still scheduled to launch around the world on June 5, despite Nintendo’s decision to indefinitely delay early orders in the United States, a delay that has now affected Canada as the company moves to “align with the time of early orders that will be determined in the United States.”
And it’s not just Nintendo. Earlier this month, the US commercial group. The Entertainment Software Association said that Trump administration tariffs “will have a real and harmful impact on the video game industry in general.
