Xbox describes Las Vegas Sphere as the cherry on top of an incredible week

Xbox describes Las Vegas Sphere as the cherry on top of an incredible week

Xbox claims Las Vegas Sphere as the icing on the cake of a massive week.

On Thursday, there was a promotion for the Xbox run on the new Sphere venue in Las Vegas and Microsoft put about a circle of its own logo around the skyline of the city.

This month marked the opening of a new venue for entertainment called “Sphere”, consisting of 18,600 seats. It is covered by 58 million square feet of LED displays that make pictures stand out against the background of the glittering Strip.

This marks the launch of a new Xbox marketing campaign, which goes hand-in-hand with the announcement of TwitchCon taking place in Las Vegas this weekend.

In this regard, Microsoft’s gaming division has just had a live-action trailer dubbed Wake Up and Dream in a bid to kickstart Christmas promotions this week.

A BAFTA-nominated band called Son Lux composed an original piece of music specifically created for the trailer from the film entitled, Everything, Everywhere, All At Once.

The Xbox Power Your Dreams marketing blitz started in October 2020 well ahead of Xbox Series X released in November 2020.

In general, this week has been quite tough for Xbox following their $69 billion purchase of Activision Blizzard as Microsoft’s and the gaming industry’s biggest deal so far.

With the acquisition, Microsoft took over famous titles like Call of Duty, World of Warcraft, and Diablo. The company also left in mark in the mobile gaming industry after acquiring King, which is a firm that owns Candy Crush.

However, Infinity Ward, Raven Software, Sledgehammer Games, Treyarch, Toys for Bob, Beenox, and High Moon Studios are some of the other developers who agreed to become a part of Xbox Game Studios.

Post a Comment

Previous Post Next Post